Bill Gette Ph.D.
President
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Bill has a unique set of skills with which to meet the literature needs of life science companies, including 27+ years of marketing experience with several major suppliers of instrumentation and reagents (see Resume below). He also has ten years of research experience, including the peer review and authoring of several papers. Bill has managed a very wide range of life science products, and is familiar with genomics, transcriptomics, proteomics and metabolomics technologies. He has direct experience with or is well-versed in many of the major techniques used in the life sciences, including HPLC, GC, mass spectrometry, surface plasmon resonance, NMR, qPCR, electrophoresis, and nucleic acid and protein extraction, purification and analysis.
Most importantly, Bill understands the extreme demands made on application scientists' time, and how little time they have to write technical literature. Frequently there are not enough time and people resources to complete critical technical literature pieces in a timely fashion, particularly to meet product launch schedules. When that happens, we can provide extra resource to keep you on schedule. Bill has an intuitive understanding of how to best present applications data, in order to assure that it strongly supports a product's positioning, value proposition and sustainable competitive advantages. When you are very short on time, Bill has the ability to quickly assimilate product knowledge and write the first draft of a literature piece in just a few business days, while taking up very little of your time.
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